First, the subsidiary is a reseller of third-party manufactured Apple HomeKit and Apple CarPlay compatible products. The company’s Applied MagiX subsidiary offers multiple product lines to its target markets. Those who purchase smart home products spend more than $3,000 on average.īy creating smart hardware and software solutions exclusively for Apple consumers, SPYR addresses a problem faced by that market – having few “smart” devices that integrate with Apple’s HomeKit, despite being the most affluent and loyal consumers of tech products. On average, Apple product users spend roughly twice as much on technology as other smartphone users. The company focuses on Apple consumers – a target market with higher disposable income and a demonstrated willingness to pay a premium for quality products.
Initially, while working to develop, manufacture and sell its own line of branded products, Applied MagiX will be sourcing HomeKit products and accessories from worldwide manufacturers, vetting and selecting best-of-breed products, selling them directly to consumers and supporting them. These products work within the Apple HomeKit ecosystem and are exclusive to the Apple market and its consumers. Applied MagiX operates in the IoT market and, more specifically, the segment of the market related to the development, manufacture and sale of devices and accessories specifically built on Apple’s HomeKit® framework. In 2020, SPYR acquired Applied MagiX Inc., a registered Apple developer and reseller of Apple ecosystem compatible products with an emphasis on the smart home market, as a wholly owned subsidiary.
SPYR continues to identify and target acquisitions with an aim of growing its footprint in the industry and expanding the products it offers consumers, including companies developing artificial intelligence and smart-technology products. subsidiary, develops and resells Apple®-ecosystem-compatible products with an emphasis on the growing, multibillion-dollar Internet of Things (IoT) Smart Home and Connected Car markets.
(OTCQB: SPYR), dba SPYR Technologies, is a technology company which, through its Applied MagiX Inc.
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